Pegah Flavored Milks

Packaging Design by Hasan Yoghar

Iran Dairy Co., the pioneer in dairy product manufacturing, has embarked on a journey to revitalize its offerings. Known for its nostalgic milk glass bottles, the company has introduced a range of Pegah Flavored Milks to cater to diverse tastes and preferences. Leading the design transformation is Hasan Yoghar, who has created a fresh image for the brand while retaining the essence of the iconic bottle.

The Pegah Flavored Milks are specifically designed for kids, with a marketing strategy that includes interactive games and short animations. This innovative approach aims to instill the habit of drinking milk among youngsters, making it a fun and enjoyable experience. The packaging design plays a crucial role in captivating the target audience and creating a lasting impression.

One of the unique features of the Pegah Flavored Milks is the use of aseptic packaging. This technology ensures the freshness and flavor of the product, maintaining its quality over time. The dimensions of the packaging are 48mm in width, 38mm in depth, and 119mm in height, with a capacity of 200ml.

Designing the packaging for a range of 25 flavors posed a challenge in creating a cohesive visual language that reflects the brand's identity. Hasan Yoghar successfully tackled this obstacle, ensuring that each bottle maintains a consistent look and feel while showcasing the individuality of the flavors.

The character design for the Pegah Flavored Milks was another significant challenge. The illustrations needed to be compatible with the accompanying games and animations, engaging the young audience and enhancing their overall experience.

The Pegah Flavored Milks packaging design project commenced in January 2017 in Tehran and was completed in September 2017. The products were launched in January 2018, marking a new chapter in Iran Dairy Co.'s journey of innovation and reinvention.

This exceptional design has been recognized with the Iron A' Design Award in the Packaging Design category in 2018. The award acknowledges the excellence, practicality, and innovation of the Pegah Flavored Milks packaging. It showcases the integration of industry best practices and technical characteristics, contributing to a better world.